Yahoo Google Search and Ads Agreement

Yahoo Google Agrement

Yahoo and Google have reached a search agreement according to Yahoo CEO Marissa Mayer. The agreement is for three years and it is non-exclusive. It is valid for both desktop and mobile audiences all over the world.

Yahoo Google Agrement

Here is the statement from Yahoo:

In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google’s offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo’s own search technologies and ad products.

See the statement from the agreement and you will understand what they have agreed on:

Under the Services Agreement, Yahoo has discretion to select which search queries to send to Google and is not obligated to send any minimum number of search queries. The Services Agreement is non-exclusive and expressly permits Yahoo to use any other search advertising services, including its own service, the services of Microsoft Corporation or other third parties.
See the whole agreement document below:


As you know that Yahoo has not fully own its search experiences. You cannot deny the fact that Yahoo is still one of the big search engines used today. This agreement of choosing certain results or ads from Google would be great help to retain its users. Yahoo is on number 2 for search engine used on desktop and number 3 on mobile searching.
The use of mobile phone as increase the searches on the mobiles as well but till now no body including Google nailed it completely. Google recently reported that mobile searches have surpassed the desktop searches.
Learn and see Latest Search Engine Optimization Tips and Tricks.